Objective: Acquire new free trial sign ups and nurture them into long term subscribers.
Founded in 2013, Beer52 is the UK’s largest craft beer subscription club. They operate a monthly delivery service of curated craft beers around the world. Each month is a different theme and they deliver thousands of boxes every single month.
Their goal was to gain new subscribers to their free trial, which users could receive by just paying for shipping of their first box. Their ultimate aim was garnering a strong retention rate from newly loyal subscribers.
Through intensive and iterative creative design, pinpointing the right target audience and utilising existing data of top performing customers, we were able to create a well balanced campaign that delivered on both scale and retention while maintaining very low initial cost per acquisitions.
The team at Prosperys are experts in their field and have worked with us to achieve some great results, they have become a key part of our extended team.