Gaining New Subscribers For Popular Beer Subscription Box

Objective: Acquire new free trial sign ups and nurture them into long term subscribers.


Free Trial Subscribers


Cost Per New Subscriber


Retention Rate


Founded in 2013, Beer52 is the UK’s largest craft beer subscription club. They operate a monthly delivery service of curated craft beers around the world. Each month is a different theme and they deliver thousands of boxes every single month.


Their goal was to gain new subscribers to their free trial, which users could receive by just paying for shipping of their first box. Their ultimate aim was garnering a strong retention rate from newly loyal subscribers.

What We Did:

  • We established maximum Cost Per Acquisition (CPA) and minimum retention rates, to use as boundaries in our strategies.
  • Our internal design team created entirely new marketing creatives, with a focus on conversion while keeping in line with brand design guidelines.
  • We worked hand in hand with the client to design new videos that showcase the product offerings, which performed exceptionally well for direct response ads.
  • Setup advertising campaigns across 6 of the largest ad networks, covering search, display, social and native.
  • Split tested over 200 variations of ads to find winning combinations that drove the lowest CPAs and highest retentions.
  • Delivered weekly reports breaking down spends, best performing ads and results to keep the client updated.


Through intensive and iterative creative design, pinpointing the right target audience and utilising existing data of top performing customers, we were able to create a well balanced campaign that delivered on both scale and retention while maintaining very low initial cost per acquisitions.

Our Results:

  • We delivered more than 10,000 free trial subscribers within a period of 6 months.
  • We reduced average CPAs from ~£20 to under £10 per free trial subscriber.
  • We averaged a retention rate of 35%, with more than 1 in 3 free trial subscribers developing into a full paying member.
The team at Prosperys are experts in their field and have worked with us to achieve some great results, they have become a key part of our extended team.
James B. Founder @ Beer52