What We Did:

• We established maximum Cost Per Acquisition (CPA) and minimum retention rates, to use as boundaries in our strategies.
• Our internal design team created entirely new marketing creatives, with a focus on conversion while keeping in line with brand design guidelines.
• We worked hand in hand with the client to design new videos that showcase the product offerings, which performed exceptionally well for direct response ads.
• Setup advertising campaigns across 6 of the largest ad networks, covering search, display, social and native.
• Split tested over 200 variations of ads to find winning combinations that drove the lowest CPAs and highest retentions.
• Delivered weekly reports breaking down spends, best performing ads and results to keep the client updated.

Summary:

Through intensive and iterative creative design, pinpointing the right target audience and utilising existing data of top performing customers, we were able to create a well balanced campaign that delivered on both scale and retention while maintaining very low initial cost per acquisitions.