What We Did:

• We created an entirely new social media design and theme for their brand.
• Used existing customer data to generate various segments and lookalikes, as well as retargeting lists to be used for targeted ad campaigns.
• Tested broadly and narrowed into regions which were most profitable for Foostix and allowed for quick delivery service for the customer.
• Highlighted key partners in launches of brands such as Burger King with dedicated marketing campaigns, to boost orders for these specific establishments.
• Collected data on time of day, day of week and other metrics to establish optimal ad running schedules to both maximise ROI and influence demand to ensure smooth delivery operations.

Summary:

Through efficient audience segmenting and ad scheduling, we were able to provide Foostix with a flexible and fluid supply of online orders, well below their target CPA. We were also able to strengthen their relationships with key partners by successfully delivering increased demand for select restaurant chains.