Objective: Utilize performance based marketing to profitably acquire new reservations and retarget past customers.
MansoGroup is the the largest restaurant group in Luxembourg, comprising over 15+ entirely different restaurant concepts and locations. Their establishments vary from sports bars through to fine dining mediterranean cuisine.
MansoGroup wanted to drive reservations for their various restaurants from new and previous customers, with each restaurant being marketed independently of each other.
Although MansoGroup operated only offline and with no digital outlet for sales such as online ordering, we were able to effectively utilise digital marketing techniques to provide a huge surge in offline reservations. This allowed MansoGroup to receive far more value for their marketing spend than traditional methods and to track the results of each euro spent. Not only that, they received huge branding exposure and brand recognition as a result of the vast ad reach as a fringe benefit of the profitable performance campaigns.
Prosperys has been instrumental to our online marketing success, their approach helps us achieve superior ROI on our marketing spend and drive traffic to our restaurants.