What We Did:

• We revamped the social media pages and websites of their line up of restaurants by curating a stream of content related to each restaurant’s identity and unique selling points.
• Physically visited and professionally photographed multiple restaurant’s dishes in order to utilise these in performance focused ads.
• Using in-house translators, created variations of ad copy in four different languages; English, French, German and Luxembourgish.
• Setup tracking of the entire funnel from ad through to reservation confirmations, to ensure accurate tracking and attribution of each reservation down to the specific ad.
• Jumpstarted their performance campaigns by generating lookalike audiences and retargeting audiences from past customer reservations, allowing us to quickly pinpoint the right demographics for each restaurant.
• Ongoing split testing of new images, demographics and regions in order to achieve below target CPAs for reservations.
• Setup one-off promo pages and events to sell tickets on a performance basis and ensure sell outs.

Summary:

Although MansoGroup operated only offline and with no digital outlet for sales such as online ordering, we were able to effectively utilise digital marketing techniques to provide a huge surge in offline reservations. This allowed MansoGroup to receive far more value for their marketing spend than traditional methods and to track the results of each euro spent. Not only that, they received huge branding exposure and brand recognition as a result of the vast ad reach as a fringe benefit of the profitable performance campaigns.