Objective: Generating new downloads with a focus on post-install reservations and avoiding common ad fraud.
OpenTable is a restaurant reservation service which allows users to easily find restaurants and make reservations through their website or app.
Their goal was to acquire new downloads of their iOS/Android apps with a main KPI of ‘First Reservation’, where users make at least one reservation within the app.
From the first month we achieved the target benchmarks provided to us by OpenTable. As a result of the excellent results delivered, the client substantially increased budgets month over month. With thoughtful ad planning, creatives and casting the net wide in terms of testing, we are able to quickly pinpoint profitable sources of valuable conversions.
Prosperys has been a long running partner in our acquisition strategies and have consistently delivered excellent results.